Top Paper Awards (Sole Author)
Refereed Conference Presentations
Research Fellowships, Grants and Scholarships
Most Recent Publications
Li, M. (2018). Intermedia attribute agenda setting in the context of issue-focused media events: Caitlyn Jenner and transgender reporting. Journalism Practice, 12(1), 56-75. doi: 10.1080/17512786.2016.1273078.
Li, M. (2018). Priming mediated vicarious intergroup contact: How narrative focus influences attitude changes toward gay people, same-Sex family, and social dominance. Imagination, Cognition and Personality. doi: 10.1177/0276236618810203.
Interdisciplinary Researcher in Media Diversity
I locate my research at the intersection of media diversity and media psychology in advertising, news, and entertainment, with an emphasis on gender and sexual minorities. I am especially interested in 1) the shifting media representation strategies of social minorities, and 2) the media effects of such representational strategies, within the context of the growing media consumer economy of commodified diversity and activism. My research program is supported by my interdisciplinary training in mass communication, social psychology, and LGBTQ & gender studies.
In addition to my publications and ongoing projects, I have presented my work at the annual conventions of the International Communication Association, the Association for Education in Journalism and Mass Communication, the National Communication Association, the Trans* Studies Conference, and the Southern Political Science Association.
I oftentimes apply experimental design, quantitative content analysis, and discourse analysis in my research.
My experimental research applies both explicit and implicit measurement techniques. As a media psychologist and a former manager of the Media Effects Lab, I am professionally trained and sufficient in using reaction time (e.g. Implicit Association Test, Secondary Task Reaction Time), eye-tracking technology, and biometric research measurements,