Digital Literacy X Diversity Literacy X Media Entrepreneurship
In my teaching, I integrate my digital media professional background and current mass communication industry economy and practice to emphasize the practical values that the theories have for my students’ professional career building. One of the unique characteristics of my teaching and course development is that I always incorporate technology application, digital literacy, diversity literacy, media entrepreneurship, and portfolio building/professional development into the main course subject in my course designs. The courses that I have taught span from theories, research/inquiry-based, skills/production, to campaign-driven courses.
My students’ advertising campaign work has won student Addy’s awards from American Advertising Federation. Also, the student work produced in my inquiry-based courses has been published in peer-reviewed research journals.
I was the first-place recipient of the Promising Professor Award at the 100th annual convention of the Association for Education in Journalism and Mass Communication (#AEJMC2017) in Chicago, Illinois. This award honors instructors who demonstrate excellence and innovation in teaching.
Instructor of Record
Advertising Creative Direction (Independently Delevoped)
Multicultural and Prosocial Strategic Communication (Independently Developed Inquiry-Based Course)
Principles of Advertising and Integrated Marketing Communication
Advanced Research Methods
Public Relations Research Methods
Sport Journalism: Football